Ideas, insights, inspiration, provocations, and lessons

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Ask an Agency: How Do I Create Client Case Studies That Work?

Creating a compelling case study doesn’t have to be difficult. Here are some guidelines for delivering your best work.

Article Group

Ask an Agency: How Do I Create Client Case Studies That Work?

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What airports can teach us about marketing in motion

Travel doesn’t just comprise Point A and Point B — it also includes the space in between. How to deliver your message in this liminal zone.

Matthew Rothenberg

What airports can teach us about marketing in motion

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To reach the individual, find the group

Not all audiences are created equal, and nobody’s a category. To make a connection, consider how groups think about themselves.

Matthew Rothenberg

To reach the individual, find the group

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Glossary

To help you and ourselves, we’ve compiled a list of essential product marketing terms to reference when proposal-building, client-conversing, and project-selling.

Glossary

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What’s ‘on time’? It depends on who’s asking

People don’t organize their lives according to a single timeline. Messaging should reflect their needs at any particular moment.

Matthew Rothenberg

What’s ‘on time’? It depends on who’s asking

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Spoiler: Product marketing is people

Business decisions don’t develop in a vacuum. They’re ultimately the sum of individual human motivations, connections and decisions.

Erika Dale
Head of Strategy

Spoiler: Product marketing is people

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Test your product’s personality with our Brand Libs

While a product POV represents what your product has to say about the world around it, a product personality is how your product says it.

Erika Dale
Head of Strategy

Test your product’s personality with our Brand Libs

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Never mind the Lions, here’s a creative scorecard

Creative work is less about impressing each other than about creating breakthrough communications that move people.

Erika Dale
Head of Strategy

Never mind the Lions, here’s a creative scorecard

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Mom, we won!

Article Group is officially certified as a Great Place to Work.

Article Group

Mom, we won!

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AG x Women in Tech Boston

We shared some secrets on how to start thinking about your GTM strategy the right way.

Article Group

AG x Women in Tech Boston

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Find your brand’s POV

When a brand expresses a point of view about the world it shares with its customers, it deepens the connections between them.

Erika Dale
Head of Strategy

Find your brand’s POV