Hi there. We're a product marketing agency.
We solve hard marketing and design problems for brands that build innovative things.
We guide organizations with sharp strategic thinking. We clarify messaging. We align teams. And we create the useful, beautiful content brands need to connect with demanding, hard-to-reach audiences.
Technology can be complicated. Marketing it shouldn't be.
We deliver durable work quickly by staying true to core values. Put the audience first. Do strategy, stick to it. Tell powerful stories. Build every part with the system in mind.
“Working with Article Group, you get the ideal mix of technology-translator, storyteller, and teammate. They help us translate deeply technical content into emotionally powerful stories, and they help us solve problems. And they deliver the most beautiful work. In short, they are the best in the business.”Dr. Werner Vogels CTO, Amazon
Scaleable, audience-tuned strategy and content
Our work reflects a deep understanding of how tech companies sell, why buyers buy, and how to communicate with everybody—even the most gifted technologists—on a human level.
Positioning & GTM strategy
Craft and evangelize a product message that goes beyond features and benefits to put a song in people's hearts.
- Audience insight
- Product messaging
- Communications strategy
- Product content
Content & campaigns
Publish content that builds your brand and helps your funnel work harder—and go big on the messages that drive your business forward.
- Audience building content
- Sales enablement content
- Integrated campaigns
- Editorial strategy
Keynotes & Virtual Events
Build brand, push product, drive demand, and wow event audiences with substance and style.
- Event concepts and creative
- Virtual event strategy and design
- Mainstage keynote design
- Event brand systems
- Presentation writing
- On-site support
You’re in good company.
Article Group is trusted by the most influential names in tech.
“Article Group understands how to get to the heart of a compelling, relevant, and differentiated story, and they do it quickly and intelligently. ”Shawn Douglass CEO, Amberdata