You are not trying to be liked. You are trying to be judged.
Hey you with the creativity: don’t mistake your purpose
You are not trying to be liked. You are trying to be judged.
Ideas, insights, inspiration, provocations, and lessons
What we’ve learned from solving marketing challenges for the world’s most innovative businesses
How to sell an idea as an introvert
Just because people are loud doesn’t mean they’re right
How to sell an idea as an introvert
We’re good at guessing, but for you we don’t guess
Why great products are built, not debuted
We’re good at guessing, but for you we don’t guess
Your agency is making you miserable
On the institutionalized unhappiness plaguing the creative services industry
Your agency is making you miserable
You are the you-seeming you
The awkward origins of online dating
You are the you-seeming you
Will WeWork for love
One startup’s journey to build an inclusive dating app in the land of casual misogyny
Will WeWork for love
The bicycle was the first dating app
What the Victorian insult “bicycle face” tells us about slut shaming today
The bicycle was the first dating app
Your clients are killing your best ideas, and that’s your fault
Getting client approval for your agency’s brilliant ideas isn’t an obstacle to doing your job. It’s your only job.
Your clients are killing your best ideas, and that’s your fault
Memes as a love language
Could the ultimate Valentine’s Day gift be a turtle in jorts? Read on, lover.
Memes as a love language
Assumptions about the problem to be solved lead to solutions that don’t solve anybody’s problem
A handy decision tree for better creative briefs
Assumptions about the problem to be solved lead to solutions that don’t solve anybody’s problem
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