When stakes are high: Reintroducing AIG to the market

Powering AIG’s landmark Investor Day event with a clear, data-driven design system

For their first Investor Day in over a decade, global insurance giant AIG needed a creative partner to turn their complex strategic roadmap and financials into a compelling visual narrative that reinforced their transformation and built market confidence.

Journey

Over a two-month sprint, Article Group worked side-by-side with AIG’s C-suite and partners to create a keynote visual design system. The system brought clarity and visual intrigue to complex data and the story of performance, turnaround, and transformation. In the final week, we embedded on-site in NYC to refine delivery, finalize hundreds of slides and key materials, and support live production.

Solution

Event and keynote visual direction and design guide
Keynote presentation design including hundreds of slides, graphs, and charts
Environmental and simulcast event branding and design
On-site keynote adjustments and delivery
Production solutioning and problem solving

Keynotes

Visual direction, presentation design, simulcast branding