Making enterprise security easier to understand
A clearer product story for Chrome Enterprise Premium
Chrome Enterprise launched a new premium tier for enterprise users, with advanced security features designed for modern cyber threats. They needed a video that could translate complex capabilities into a story that felt accessible to IT decision makers.
Journey
Article Group partnered on the video from end to end, from concept and scriptwriting through storyboarding, casting, animation, and editing. The final piece was designed to help Chrome Enterprise explain technical features in a more human and accessible way. The shoot was also planned for modularity, allowing future product updates to be integrated without a full reshoot.
Solution
- End-to-end video concepting and production
- Messaging tailored to ITDMs and security decision makers
- Modular cutdowns for LinkedIn and YouTube
Chrome Enterprise Premium video
Storyboarding, scripting, production, and editing
Video localization
Translation to French, Japanese, and German
