Informed messaging and a unified story
Helping Meta connect customers to businesses on the platforms they love
Looking to increase interactions between customers and businesses on its platforms, Meta needed new messaging to highlight the unique benefits of its B2B products in Messenger, WhatsApp, and Instagram.
Journey
Article Group gathered research and audience insights to inform messaging and narrative frameworks that united future content and campaigns under one cohesive story. The key idea was to help businesses meet customers where they already were: “Meet them in Meta.”
Solution
- Audience insight research report
- Narrative and messaging frameworks to clarify how stakeholders should speak to audience
- Explainer video summarizing the value of businesses connecting with customers on Meta platforms
- Industry-specific sales decks
Explainer video
Motion graphics
