Telling stories about AI that are actually stories about people
We’ve helped Google and its brands tell thousands of stories for over a decade, from browsing and the cloud to work productivity, mobile security, and staying connected.
Now, we’re partnering to define their voice in the AI era.
Like Article Group, Google believes that technology only matters when it improves lives. Our latest work focuses on the impact these revolutionary new tools have on the work and lives of the people using them.
See our latest contributions:
Meeting the AI Moment with the right narrative
As Chrome Enterprise integrated AI into the browser experience, they needed a story that prioritized people. We built a modular narrative that explained why the technology mattered, rather than simply how it worked.
Today, the framework guides keynotes, events, social posts, and sales materials, so every AI mention lands as a promise of tangible value for users.
Marketing that works as hard as the products it promotes
We pushed past AI hype to practical proof with in-depth handbooks that paired industry-specific use cases with step-by-step guidance, all wrapped in a singular story.
Bite-sized social content, sales one-pagers, and an email campaign
Targeted a range of decision-maker roles, from the C-suite to ops and marketing.
A prompting guide, versioned for different job functions, was designed to help overcome AI adoption struggles.
A new take on webinars for the next generation
To keep Android at the forefront of mobile-AI conversation, we created Android Talks, a studio-quality video series we produced end-to-end, from concept and scripts to motion GFX and final cut.
Core to the project was reaching Gen Z.
Our quantitative research into their workplace values shaped a focused narrative and visual identity, making every episode and its promotion timely, topical, and resonant.
Today’s voices on tomorrow’s classrooms
We built Teaching for Tomorrow to position Google for Education as a convener—bringing together teachers, researchers, and technologists to explore how AI and emerging tech reshape the classroom. By letting these outside experts drive the dialogue, the series highlighted Google’s vision while grounding insight in real-world practice.
Unique motion graphics and an original score gave the episodes a fresh, unmistakably Google look and feel, while a cohesive promotion package carried the conversation across social, events, and in-class resources.
Bringing it together with a joint product narrative
After launching product-by-product AI stories, Google asked us to connect the dots to inform the future of enterprise marketing powered by AI. We built a single, cross-product narrative that shows customers how the tools work together as a full solution.
Our unified narrative and cross-brand design system continues to align teams, sharpen messaging, and strengthen Google’s stance against other full-stack offers.
