Expanding a vibrant visual universe

Developing groundbreaking new brand identities for a wildly diverse range of Twitch extensions

The Twitch Brand Partnership Studio team needed a versatile creative partner to help them deliver a high volume of assets while upleveling quality and new visual systems, extending the Twitch brand into a wide range of new content categories, including sports and adventure TV.

Journey

Moving from project scopes to an always-on partnership, Article Group became a trusted extension of Twitch and Amazon Ads. Through smooth communication and collaboration, we expanded the brand into various genres, delivering high-quality creative work and adapting to different needs and workflows for Amazon Ads initiatives.

Solution

Ongoing creative support partnership model via retainer
Twitch Sports brand expression playbook
Twitch Expedition TV brand expression
Amazon Upfronts Deck

Brand Partnership Studio

Brand expression and sizzle reel

Brand expressions

Twitch Sports, Twitch Expedition TV, Cheat Code Compendium