Elevating a new brand to own the market conversation
Developing a go-to-market narrative and dynamic content system to drive awareness and deepen trust
As a newly-formed sustainable energy company, Renew Home was preparing for a major solution launch at Distributech. While still in the process of defining its core brand positioning, the company had an immediate and pressing need to develop their go-to-market story, CEO and Chief Product Officer’s keynotes, and a resulting set of priority content assets.
Journey
As a flexible and agile agency partner, Article Group quickly defined their narrative and enhanced their brand design while simultaneously delivering critical, high-impact assets and executive-level storytelling for their launch.
Solution
- Strategic narrative and messaging
- Executive keynote presentations
- Launch-ready content
- Product page copy and design
- Blog content
- Visual and brand assets including early art direction guidelines and layered content templates
Executive keynote
Narrative and design
Launch content
One-pagers, slides, blogs, and narrative
