Helping CrowdStrike define the future of security

We worked with CrowdStrike to turn their customer conference keynote into a complete repositioning

Company leadership wanted two diametrically-opposed ideas to come to life at the same time: 1) show how their original technical vision hasn’t changed, while 2) simultaneously owning their technical future.

Article Group reorganized CrowdStrike’s offering from a list of products and services into industry-sized categories.

This reorganization—and resulting design—gave them room to grow into new markets, while keeping their core differentiation consistent.

 

 

Our contribution