Rebranding basic science to engage a global audience

The Simons Foundation is a philanthropic organization dedicated to advancing the frontiers of basic science through grantmaking, in-house research, and public engagement.

Unifying a diverse brand portfolio

Over time, the complex organization grew to have over 30 programs and initiatives. We transformed their portfolio of brands into a unified branded house.

Before After

Bringing Simons Foundation into the spotlight

In a contemporary marketplace that’s increasingly hostile to basic science, we laid the groundwork for scientists and researchers to reach a more global audience through unified visuals, audience, and presence.

Unified identity, unique focus

The updated central brand logo casts a spotlight on the boundless possibility Simons Foundation creates space for, and the refreshed marks introduce a distinctive central illusion.

Curiosity and exploration aligned

Our design system uses abstract hand sketches, illustrations, and 3D renders to create a unique visual that feels wedded to the foundation’s core brand.

It helps complete the task of a unified voice that makes space for creative exploration and expression.