Gen Z workplace research and creative strategy
Shaping a narrative for the generation redefining work
As Gen Z becomes a larger force in the workforce, Android wanted to understand how this generation is changing expectations around work and technology. We helped shape a narrative around what those shifts mean for the future of worker productivity.
Journey
Article Group partnered with Android to conduct quantitative research into the workplace values, expectations, and behaviors of Gen Z. The insights informed a targeted employee productivity narrative and supporting visual identity, highlighting how Android can help meet Gen Z’s demand for new ways of working—as they shape the future of work itself.
Solution
- Audience primer
- Messaging strategy
- Partner summit keynote presentation
- Blog support/assets
- Android Talks episode and associated promo campaign
Android Talks episodes
Video production, set design, scripting, and video editing
Promo assets
Campaign expression, website registration, email, blog, and social media
