Article Group
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Head of Marketing and Business Development

About the role:

We are seeking a Head of Business Development and Marketing that is both analytical and creative – a unique skill set that combines a keen understanding of audience building and selling. 

Our ideal candidate will be a thought partner to engagement teams to help drive strategic growth within accounts and net new business. Our HOB-D-HOM (will find a better acronym for the position) will work with leadership to build our nascent brand, evolve our story, and help champion the market for product marketing.

 

Key Responsibilities:

Growth:

  • Define and execute growth strategy and reporting methodologies
  • Build and manage strategy to guide and optimize existing inbound and organic growth ensuring that we are filtering for the right opportunities, and ensuring that project execution teams are enabled for success.
  • Partner with team leads and wider company to reinforce a growth mindset for the business
  • Own all business development collateral (our spiel, case studies) and analytics (pipeline)
  • Drive top-line results in order to hit quarterly, and annual growth targets for the business
  • Develop new channels to drive growth 

Marketing: 

  • Understand the dynamics of audience building to turn our story and the market opportunity into a strong brand
  • Own and execute Article Group’s marketing plan 
  • Own our content, comms, and events 
  • Manage website
  • Work with the leadership team to build a culture of experimentation, entrepreneurship, and supportive collaboration

 

Requirements:

  • 10+ years experience in growth & marketing
  • Ability to bounce from thinking strategically to executing very detailed tactics
  • Experience in holistic growth planning – research, forecasting, planning, execution, and performance analysis
  • The ability to think deeply about marketing and brand strategy
  • A great eye for design and detail
  • A passion for our social impact and DEI, and love seeing the difference we can make in the world 
  • A passion for a fast-paced and at times unpredictable environment
  • Expertly communicate and collaborate with internal teams and clients to align expectations and ensure Article Group has the necessary inputs for success

 

Article Group is committed to providing equal employment opportunities without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law.

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